← YouTube Producer

Articles

Guides, data studies, and tools for YouTube creators.

Interactive Tool

YouTube Title Scorer

Paste your video title and get it scored against 12 proven patterns from our 3,500-video study. Instant grade, pattern detection, and rewrite suggestions.

Interactive Tool

Video Length Calculator

Find the optimal video length for your niche, backed by data from 3,500+ videos across 34 channels. Pick your niche, get your number.

Data Piece

What Breakout YouTube Channels Do Differently (34-Channel Study)

I split 34 YouTube channels into fast growers and slow growers, then compared their strategies. Some findings were expected. Others completely surprised me.

Data Piece

How Fast Do YouTube Channels Actually Grow? (34-Channel Study)

I pulled data on 34 YouTube channels across 7 niches — ~3,500 long-form videos total. Here's what I found about how fast channels actually grow.

Data Piece

Daniel Pink YouTube Channel Analysis

Daniel Pink seemed to blow up on YouTube out of nowhere. I broke down his top 8 videos to understand exactly what's working — scripts, hooks, editing, and more.

Data Piece

What Actually Drives YouTube Engagement? (3,500-Video Study)

I analysed 3,536 videos across 37 channels to figure out what drives likes and comments on YouTube. The answers aren't what you'd expect.

Data Piece

What YouTube Thumbnails Actually Get Clicks? (3,500-Thumbnail Study)

I analysed 3,500 YouTube thumbnails programmatically for brightness, contrast, saturation, and dominant colour. Here's what actually correlates with more views.

Data Piece

What Title Formulas Actually Get Views? (3,500-Video Study)

I categorized 3,500+ YouTube video titles across 34 channels into 12 patterns and measured how each performs relative to channel median views. Here's what actually works.

Data Piece

When Should You Upload to YouTube? (3,500-Video Study)

I analysed 3,531 videos across 34 channels and 7 niches to find out which days actually perform best on YouTube. The answer isn't what most creators assume.

Data Piece

Does Video Length Actually Matter? (3,500-Video Analysis)

I analyzed 3,500+ long-form videos across 34 channels and 7 niches to find out if video length actually matters. Short answer: it depends massively on your niche.

Niche Playbook

The Business YouTube Playbook (Data From 3,500+ Videos)

I analysed 365 long-form videos across 8 Business YouTube channels. Here's what the data says about optimal video length, title patterns, upload frequency, and engagement.

Niche Playbook

The Creator Economy YouTube Playbook (Data From 3,500+ Videos)

I analysed 371 long-form videos from 5 creator economy YouTube channels. Here's what the data says about optimal video length, title patterns, and what actually drives views in ...

Niche Playbook

The Education YouTube Playbook (Data From 3,500+ Videos)

I analysed 443 education videos across 4 channels. Here's what the data says about optimal video length, title patterns, and growth in the education niche.

Niche Playbook

The Health YouTube Playbook (Data From 3,500+ Videos)

I analysed 232 health and fitness videos across 3 channels. Here's what the data says about optimal video length, title patterns, and growth in the health niche.

Niche Playbook

The Productivity YouTube Playbook (Data From 3,500+ Videos)

I analysed 1,099 productivity videos across 7 channels. Here's what the data says about optimal video length, title patterns, and growth in the productivity niche.

Niche Playbook

The Self-Development YouTube Playbook (Data From 3,500+ Videos)

I analysed 726 videos across 8 self-development YouTube channels. Here's what the data says about optimal video length, title patterns, and what actually drives growth in this n...

Niche Playbook

The Tech YouTube Playbook (Data From 3,500+ Videos)

I analysed 300 tech videos across 2 channels. Here's what the data says about optimal video length, title patterns, and growth in the tech niche.

Tool Guide

How to Never Miss a YouTube Sponsorship Again

Brands forget about creators between launch cycles. Here's how to stay on their radar and land sponsorships consistently.

Tool Guide

How to Package a Podcast for YouTube in 5 Minutes

I built Podcast Packager because packaging episodes of my podcast Small Creator Big World used to eat up hours each week. I wanted to mimic the packaging...

Tool Guide

How to Turn One Video Into a Quote Carousel

I realized most podcast episodes and interviews have at least 5-10 really shareable quotes. That's why I built the Quote Carousel Generator — it takes those...

Tool Guide

How to Read Your Channel Audit (and What to Fix First)

Channel Audit is basically the tool I wish someone handed me when I first started digging into YouTube channels. It takes your data, crunches it, and points...

Tool Guide

How to Steal Your Next Video Idea (Like An Artist)

I built Next Video to systematize how I find video ideas — and now it's yours to use.

Guide

How to Find Brand Partnership Contacts (Without a Manager)

Most creators don't have managers. Here's how to find the right person at a brand to pitch for sponsorships — and how to keep track of them all.

Guide

How to Repurpose One YouTube Video Into 10 Pieces of Content

One long-form YouTube video can become 10+ pieces of content across platforms. Here's exactly how to do it, format by format.

Guide

How to Research Your YouTube Niche Before Starting a Channel

Before you film your first video, research the landscape. Here's how to analyze competitors, spot gaps, and find a niche that's neither too broad nor too narrow.

Guide

How to Spy on Your YouTube Competitors (Ethically)

A practical guide to YouTube competitor analysis — what to look at, what to ignore, and how to turn their data into your content strategy.

Guide

The Creator's Guide to Tracking Brand Product Launches

Know what brands are launching before everyone else. Here's how to build a product launch calendar and time your sponsorship pitches perfectly.

Guide

How to Write a YouTube Media Kit That Gets Replies

A practical guide to building a media kit that brand managers actually want to read. What to include, what to skip, and how to present your stats.

Guide

5 YouTube Channel Metrics That Actually Matter

Subscriber count is probably the least useful metric on YouTube. Here are the 5 numbers I think you should actually be watching.